The end of authenticity – Why products no longer have a soul
An essay on the quiet disappearance of cultural design and the “race to the bottom” Introduction: When products still told stories # There was a time when you could tell where a product came from just by looking at it. Italian cars were beautiful, eccentric, often unreliable, but full of charm. Japanese cameras were minimalist, pragmatic, precise. German kitchen appliances were heavy, robust, and functional. Products were ambassadors of origin and attitude. They bore a signature, a cultural semantics, sometimes even an ethic. A toaster could be “German.” A radio could seem Italian. A camera from Japan not only had functions, but also an implicit value proposition.